#industrytrends

October 21, 2020October 29, 2020

How can virtual events drive business development?

Making connections face to face is integral to business and professional development. Everyone knows it. It is accepted wisdom, whether it is actually true or not. Just saying. And the ... Read more

October 15, 2020October 29, 2020

How to re-invent yourself

Career Development, People In Industry

The power of re-invention resides in the ability of self-belief. But, how can we be so sure about believing in ourselves? Well, I would say we have no other solution ... Read more

October 13, 2020October 29, 2020

5 steps to gaining confidence in your personal brand

Career Development, People In Industry

Do you really know who you are? With plenty of uncertainty in our industry, there’s much reflection on how we can stand out from the crowd. Whether it’s the job ... Read more

October 12, 2020October 29, 2020

Can digital events live up to the real deal?

Experiential Marketing

Does anyone listen to cassette tapes anymore? Our point being, as the music industry evolved and innovative tech solutions hit the market, artists saw a variety of opportunities to distribute ... Read more

October 5, 2020October 29, 2020

The pivot to digital

Event Tips, Experiential Marketing, Trends, Virtual Events

Over the past few months, we have seen a dramatic uptake in virtual offerings. Live events are pivoting, if they can, to a digital platform and experiential agencies are rallying ... Read more

October 5, 2020October 29, 2020

60 seconds with… Chloe Richardson

People In Industry

Ahead of our panel discussion webinar on 28 October 2020 – “Top tips to become a master in personal branding” – we sat down with Chloe Richardson, who will be ... Read more

September 28, 2020October 29, 2020

In Person vs Virtual Events: No Contest

IBTM Connect, Innovation, Tech

Originally published May 2020 and updated in September 2020. Imagine that you are a rock star. You have made a fortune, which has come from many sources, from performing at ... Read more

September 28, 2020October 29, 2020

How can we create more sustainable brand activations?

Experiential Marketing

Christianne Beck is an industry renowned experiential lead with specific expertise in sustainability. Having previously worked for the likes of Shell, Nissan, YouTube and Virgin Atlantic, we wanted to pick ... Read more

September 21, 2020October 29, 2020

Soundscapes: How sound can influence your event’s mood

Experiential Marketing, Tech

As you’re reading this, take a step back and listen. You might hear the birds chirping, children playing in the background, housemates pottering around in another room. Different noises can ... Read more

September 14, 2020October 29, 2020

IBTM Insights: the latest events industry trends and news

MICE Industry, Trends, Wellness

As our industry begins to rebuild and recover from the pandemic, here we take a look at some the key trends and insights that reveal how our industry has changed ... Read more