Guest blogger, Rob Nicholas, is Managing Director at npimedia. Rob Nicholas has been working within the Middle East meetings industry for 15 years, managing a specialist portfolio of titles dedicated to meetings, incentives and events. The bi-monthly meetme magazine is the leading title in the region for industry planners and organisers, while a range of destination guides spanning the Gulf and an event planners’ directory – sourceme – provides insight to those seeking to place events in Dubai, Abu Dhabi, Oman, Qatar, Saudi Arabia, Egypt and Jordan. Prior to setting up npimedia, Rob was a loyalty marketing specialist working with clients including United Airlines.